Instagram teases AI tools for editing appearances, backgrounds in videos using prompts

Instagram head Adam Mosseri is teasing upcoming generative AI features for the social app that will allow creators to “change nearly any aspect” of their videos using text prompts. The editing tools will be powered by Meta’s Movie Gen AI model, and are expected to launch on the social network sometime next year, Mosseri said in a video shared on Thursday.

“We’re working on some really exciting AI tools for you video creators out there,” Mosseri said. “A lot of you make amazing content that makes Instagram what it is and we want to give you more tools to help realize your ideas. And you should be able to do anything you want with your videos. You should be able to change your outfit or change the context in which you’re sitting, or add a chain, whatever you can think of,” he added.

The video previews the AI editing features that Mosseri is teasing, including the ability to change your outfit, alter your background environment, add jewelry, and change your overall appearance.

For instance, in one scene, Mosseri’s background changes to a snowy atmosphere, and in another, he transforms into a puppet-like, animated version of himself.

While the previews look clean and seamless, it’s unknown if the user-facing editing tools will render the same sort of results once launched.

When Meta unveiled Movie Gen back in October, the company said the model allows you to use simple text inputs to create videos and sounds and edit existing videos. Meta said at the time that the AI video generator wouldn’t be publicly available. Today’s announcement reveals that Meta will be leveraging the model to give creators on Instagram more AI editing tools for their videos.

It’s worth noting that Meta unveiled Movie Gen months after OpenAI and Adobe debuted similar models. OpenAI’s Sora launched to some users earlier this month, and Adobe started letting some users test its Firefly video generator in October.